Roasted In Fresno

The Dale Bros. logo is a hooded, faceless figure holding a scimitar. Awesome.


Roasted in Fresno, indeed.



My dad told me that back when the Dale Bros. roasting company was in operation, a local radio station sponsored a competition involving buried treasure hidden somewhere in Fresno. One clue the radio station distributed involved the Dale Bros. coffee can, which led treasure hunters to continually pester the workers at the Dale Bros. plant. In retaliation, Dale Bros. distributed a fake clue that said the treasure was buried under the radio station's broadcasting antenna. Radio station service was interrupted as crazed citizens driven by lust for treasure dug under and around the antenna.